Another study by Ancillai et al. (2019) used in-depth interviews with social selling professionals. [newline]There are over 5.2 billion social media user identities, meaning 63.9% of the population has created at least one social media account. As long as you create the right strategy and target the right people, you should see success with social media marketing. The key is to pick the best platforms and influencers for your brand, both of which can be automated using the right influencer marketing tools. While short-form videos are growing, long-form content still holds strong on YouTube, showing that users want both quick entertainment and in-depth insights. Use both formats as part of your YouTube marketing strategy to maximize audience retention and discoverability. And brands that fail to adapt will struggle to scale their engagement and growth.

Try to avoid solely publishing promotional messages and strike a good balance with authentic content that emphasizes your brand’s voice and story. The Index further found consumers favor brands that post original content and interact regularly with their audience. Social media has transformed so many industries, and communications professionals are familiar with the impact of these online spaces. Brands aren’t limited to traditional mediums like radio and print newspapers—you can use social media to supercharge your media relations and investor relations strategies.

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The study used data from 111 sales professionals involved in B2B industrial selling to test the proposed hypotheses. It was found that a salesperson’s use of social media will have a positive effect on information communication, which will, in turn, lead to improved customer satisfaction with the salesperson. Also, it was investigated that information communication will be positively related to responsiveness, which impacts customer satisfaction. The topic of social media in the context of B2B companies has started attracting attention from both academics and practitioners. This is evidenced by the growing number of research output within academic journals and conference proceedings. Thus, this study aims to close this gap in the literature by conducting a comprehensive analysis of the use of social media by B2B companies and discuss its role in the digital transformation of B2B companies.

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So, consider the people you’re trying to reach and how you would classify them as a group. For example, if your company sells trendy leggings and joggers, you might classify your target audience as millennials who like to wear stylish athletic apparel regularly. You can also ask them questions about your products and services or their pain points.

A winning social media strategy starts with clear objectives — without them, you can’t measure ROI. If you’re a social media or marketing manager looking for help with your strategy, you’re in the right place. Use a 4-pillar mix (educate, entertain, inspire, promote), batch content creation, and rely on scheduling tools to stay consistent without burnout. Metrics are the signals that tell you where attention spikes, where drop-offs happen, and which content is actually moving your audience closer to action.

It involves creating and sharing content on social media networks such as Facebook, Instagram, Twitter, LinkedIn, and more. Through strategic planning and execution, businesses can effectively promote their brand and engage with their customers. Social media marketing has become an essential tool for businesses of all sizes. It allows companies to directly connect with their target audience and build a loyal customer base. By creating engaging content, responding to comments, and analyzing data, businesses can effectively use social media to increase brand awareness and drive sales.

So, you want your social media team to be actively involved in the process and not just rely on AI tools to do all the work. For example, CoSupport is an AI chatbot that supplements the efforts of customer support agents by providing query responses using your company’s knowledge base. It also collects and analyzes customer data for smart recommendations and insights. Similarly, you can use AI chatbots to create conversational AI experiences for your customers.

The study found that social media usage is influenced by perceived ease of use, adoption of social media, attitude towards social media and age of salesperson. In reviewing the publications gathered for this paper, the following themes were identified. Some studies investigated the effect of social media use by B2B companies.

Social media marketing is the process of creating and posting content to promote your business or products on social media platforms. These outlets include Facebook, Instagram, X (formerly Twitter), TikTok and LinkedIn. Social media marketing has become an extremely popular way for businesses to connect with their audiences, as each platform reports millions — or even billions — of daily users. The efficacy of social media marketing is discernible through various indicators.

We can have a chat about your unique business and goals and discuss how social media could fit into your existing strategy, along with how it can help you achieve your goals. See how your brand can level up by requesting a no-obligation proposal today. LinkedIn is a professional network that people use to search for and promote jobs, share industry insights, and learn more about a company’s culture and work environment.

Twitter has lost approximately 32 million users since Elon Musk purchased the platform in 2022. TikTok didn’t even come on the international scene until 2017, but now has more than 1.7 billion monthly active users. Digital marketers need to remain attentive to social media channel changes. Of course, customer service metrics are not just about response times and response rates.

Now that we’ve covered the role of a social media marketer let’s explore how businesses can effectively implement these strategies to have maximum impact. Fashionbrandcompany has built a cult following not just for its creative clothing, but for its avantgarde and funny social media posts. But social media allows even more specific, distinct targeted advertising opportunities for your business… and you don’t need a huge budget to do it. If your business is on social media, consider teaming up with an influencer for a campaign or long-term ambassador program. Our influencer marketing guide is a great way to get up to speed on how this brave new world works.

Social media marketers can use these videos to improve user experience and to present the use cases of their product(s), hence making a strong case for viewers to buy them. This Headspace culture video focuses on how employees feel about the company’s mission. The video successfully เพิ่มผู้ติดตาม brings out how the employees are truly passionate about the brand’s desire to make the world a healthier and happier place through meditation. The video remains true to its brand by incorporating brand colors and unique brand elements too, throughout the video.

Tracking the performance of your social media efforts is essential to understanding what works, what doesn’t, and where you can improve. Without data-driven insights, it’s impossible to optimize your strategy and get the best return on investment. It’s where your audience lives, connects, and decides whom to trust.

Influencers often drive discussions across various platforms, including Discord communities. If you’re looking to build an engaged community, buying Discord members can help kickstart your server and establish credibility. The good news is you’ve already taken the first step in pillar development. Your previously set business goals will now inform a list of potential content pillars. You’ll want to settle on 3-5 content pillars, so make a healthy list of reasonable topics that further your business goals.

Agencies and SMBs don’t have the luxury of throwing content at the wall and hoping something sticks. Clear, measurable goals help you focus your efforts, justify results to clients or execs, and avoid the burnout of posting for the sake of visibility alone. In his book, Vaynerchuk covers how to do this, as well as connect with your followers and customers on a deeper level through social media.

Deciding which social networks to use should be based on where the competition is, your target audience’s presence, and how consumers interact with that specific platform. From short-form videos to hourlong documentaries, YouTube has it all when it comes to video content. The platform covers nearly every genre you can think of — education, business, technology, pop culture, finance, and more. YouTube is a great marketing tool if you want to educate your audience. Video content has a high retention rate, as many people remember information better when it’s in video format over text.